Zellers was a discount department store business centred in Brampton, Ontario, Canada. Hudson’s Bay Company (HBC) bought it in 1978 after it was created in 1931.
Zellers reached its height in the 1990s, with 350 stores across the country in 1999, thanks to a series of acquisitions and expansions.
However, in the 2000s, Zellers lost substantial ground due to tough competition from Walmart Canada and an inability to respond to the increasingly turbulent retailing business. NRDC Equity Partners, HBC’s new owner, was focusing on boosting and repositioning Zellers’ sister brand, The Bay (now renamed Hudson’s Bay), with an upscale and fashion-oriented approach at the same time.
HBC stated in January 2011 that it would sell the lease arrangements for up to 220 Zellers stores to Target in the United States for $1.825 billion. Target responded by announcing its intention to convert several of them into Target stores in Canada and resell the rest to third parties such as Walmart Canada, culminating in their liquidation and eventual closure. Despite the fact that HBC kept 64 Zellers sites, it declared on July 26, 2012 that they would all be liquidated and closed by March 31, 2013, due to their lack of profitability. HBC repurposed three Zellers-branded locations into liquidation outlets for The Bay when the chain went out of business, with the last of those stores closing on January 26, 2020.
Zellers employed approximately 35,000 people and had stores from St. John’s, Newfoundland, to Victoria, British Columbia. 94,000 square feet was the average size of a store (8,700 m2). Zellers Select stores averaged 45,000 square feet and were targeted for smaller markets with populations under 25,000. (4,200 m2). Some multi-level stores had a shopping cart system known as the Cartveyor, which was designed to transport shopping carts between floors next to a standard escalator, while a few were so small that they had open-air elevators, such as the Lawrence Square Shopping Centre in Toronto’s North York neighbourhood.
Zellers debuted prototype store designs in five Winnipeg locations in July 2010, with two more scheduled for late 2010 and early 2011. The first Bay Zellers hybrid store in the HBC family of stores opened on the lower floor of the downtown Winnipeg Bay store.
The Skillet, a Zellers in-store restaurant brand, first opened its doors in 1960.
Before closing, the restaurants underwent many changes and were renamed Zellers Family Restaurant.
Pharmacy There was a pharmacy in almost every Zellers shop, with a handful in Quebec as well. In 2011, prescription records were sold to other pharmacies, and Zellers pharmacies closed across the country.
Centers for liquidation
Although the Zellers chain operated a few liquidation centre for its own inventory, it stayed open until 2020 as a store liquidator for Hudson’s Bay and Home Outfitters. Those were usually former Zellers stores that had been converted to liquidation centres for a limited time before closing permanently. In these liquidation centres, the Zellers Family restaurants continued to operate.
Clothing, groceries, toys, electronics, furniture, and household goods were all sold at Zellers.
Basic commodities, such as dry snacks and other prepackaged items, were available at all Zellers. The Neighbourhood Market was Zellers’ extended area of grocery items, which featured frozen and dairy aisles. It used to be offered at various locations. In Winnipeg, prototype stores featured comprehensive grocery aisles with fresh vegetables and baked items. Following Target Canada’s acquisition of numerous Zellers leases, such plans were shelved. The Neighbourhood Market segment was deleted from several establishments.
Labels that are unique
Zellers carried a number of its own labels and also had exclusive Canadian rights to the following labels:
- Alfred Sung Home
- Big Star
- Big Z (pillows)
- Home Studio
- Hunt Club
- Nest by House & Home
- Request (promoted by Ashlee Simpson)
- Sportek (unrelated to Sport Chek)
- Stuff by Hilary Duff
- X Games
- Zeddy (baby products)
Some labels that were previously exclusive to Zellers in Canada are now exclusive to Target Corporation in the United States. Target Canada became the only outlet for the following brands after acquiring Zellers leases until its collapse.
Target Canada, on the other hand, closed in 2015, making Wabasso and Mossimo unavailable in Canada. Cherokee was then sold for a brief time by Sears Canada, which closed in January 2018. None of these brands are sold in Canada anymore, thanks to the demise of Zellers, Target Canada, and Sears Canada.
Check out our website https://en.wikipedia.org/wiki/Zeddy – zeddy
Customer service is important.
Based on a poll performed by CBC alongside the Léger Marketing research firm in eight metropolitan areas, CBC Television’s Marketplace revealed on January 6, 2012 that Zellers has been named Canada’s Worst Customer Service Department Store. The retailer declined to be interviewed about its ranking by Marketplace host Erica Johnson, instead sending her a written statement. Zellers also refused to give a refund to a mystery shopper who purchased a used coffeemaker that was sold as new and tried to return it after the promised 30-day return period had passed. This customer’s Twitter tweet requesting satisfaction received no response from Zellers Customer Service.
Zellers employed a variety of slogans, including:
- Zellers’ low prices are in the news in the early 1980s (Zellers low prices are making headlines)
- 1980s: Only you will know how little you paid 1980s: There is no use in shopping anyplace else
- Where the lowest price is the law! was popular in the late 1980s and 1990s, followed by Where the lowest price is the law…everyday! and Because the lowest price is the law.
- 1990s Authentically Canadian
- 1997–2000 Getting Better and Better
- 2000–2013 From A to Z, everything